Privacy Policy

Effective Date: 1 January 2025
Last Updated: 1 January 2025

Pixel Labs, operated by Chromatix Pty Ltd (ABN registered in Victoria, Australia), is committed to safeguarding the privacy of every individual who interacts with our website, services, and communications. This Privacy Policy explains in detail how we collect, store, use, disclose, and protect your personal information when you visit pixel-labs.help or engage us for web design, development, or related digital services. By accessing our website or providing us with your personal data, you acknowledge that you have read and understood the practices described in this document.

Throughout this policy, references to "we," "us," or "our" refer to Pixel Labs and Chromatix Pty Ltd. References to "you" or "your" refer to any individual whose personal information we process, whether as a website visitor, prospective client, current client, or third-party contact.

1. Information We Collect

We collect personal information through several channels in order to deliver our services effectively and improve your experience on our website. The categories of information we may collect include:

Information You Provide Directly: When you complete a contact form, request a quote, subscribe to our newsletter, or otherwise communicate with us, you may provide your name, email address, telephone number, company name, job title, website URL, and any additional details you choose to include in your message. If you engage us for a project, we may also collect billing information such as your business address and ABN, though payment card details are processed exclusively through our secure third-party payment providers and are never stored on our servers.

Information Collected Automatically: When you visit our website, our servers and analytics tools automatically record certain technical data. This includes your Internet Protocol (IP) address, browser type and version, operating system, referring URL, pages visited, time spent on each page, click patterns, and the date and time of your visit. We collect this data to understand how visitors use our website and to identify opportunities for improvement.

Information from Third Parties: On occasion, we may receive personal information about you from third-party sources such as business partners, marketing platforms, or publicly available directories. We only use such information in accordance with this policy and applicable law.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Service Delivery: To respond to your enquiries, prepare proposals, execute web design and development projects, provide ongoing maintenance and support, and manage our client relationships.
• Communication: To send you project updates, invoices, service-related notices, and, where you have opted in, marketing communications such as newsletters, case studies, and promotional offers. You may unsubscribe from marketing emails at any time by clicking the link provided in each message.
• Website Improvement: To analyse usage patterns, diagnose technical issues, optimise page performance, personalise content, and enhance the overall user experience on our website.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes, including responding to lawful requests from government authorities.
• Business Operations: To manage internal administration, maintain accurate records, conduct audits, and protect our legitimate business interests, including the prevention of fraud and enforcement of our contractual rights.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance functionality and collect analytical data. Cookies are small text files placed on your device by your web browser when you visit a website. We use the following types of cookies:

• Essential Cookies: These are strictly necessary for the operation of our website. They enable core functions such as session management, security features, and form submissions. Without these cookies, the website cannot function properly.
• Analytics Cookies: We use analytics services, including Google Analytics, to collect aggregated data about how visitors interact with our website. These cookies help us understand traffic sources, popular pages, and user behaviour, allowing us to make data-driven improvements. Analytics cookies do not identify you personally.
• Preference Cookies: These cookies remember choices you have made, such as your preferred language or region, to provide a more personalised browsing experience.

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect the functionality of certain parts of our website. For more detailed information, please refer to our Cookie Policy.

4. Third-Party Services

We may share your personal information with trusted third-party service providers who assist us in operating our website, conducting business, and delivering services to you. These third parties include:

• Hosting Providers: Our website is hosted on secure servers provided by reputable hosting companies. These providers may have access to personal data stored on their infrastructure, but they are contractually obligated to protect it.
• Analytics Platforms: Services such as Google Analytics process anonymised or pseudonymised usage data on our behalf. Google's privacy practices are governed by their own privacy policy.
• Payment Processors: If you make a payment to us, the transaction is handled by a PCI-compliant third-party payment gateway. We do not store your credit card or banking details.
• Email Marketing Services: If you subscribe to our mailing list, your email address and name may be stored with a third-party email marketing platform that complies with applicable privacy legislation.
• Project Management Tools: During active projects, we may use cloud-based collaboration and project management platforms to coordinate work and share deliverables. Access to project data is restricted to authorised personnel.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We only disclose personal information to third parties where it is necessary for the purposes described in this policy, where we have your consent, or where we are required to do so by law.

5. Data Security

We take the security of your personal information seriously and implement a range of technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission via SSL/TLS protocols, secure server configurations, regular software updates and vulnerability patching, access controls that limit data access to authorised personnel, and routine security audits of our systems and processes.

While we strive to protect your personal information to the highest standard, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any data breach in accordance with the Notifiable Data Breaches scheme under the Australian Privacy Act 1988.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Contact form submissions and general enquiry data are typically retained for up to two years after the last interaction. Client project data and contractual records are retained for seven years following project completion to comply with Australian tax and business record-keeping obligations. Analytics data is retained in anonymised form and is not subject to a specific deletion schedule.

7. Your Rights

Under the Australian Privacy Act 1988 and, where applicable, other privacy regulations, you have certain rights regarding your personal information. These rights include:

• Access: You have the right to request a copy of the personal information we hold about you. We will respond to your request within a reasonable timeframe and provide the information in a commonly used electronic format.
• Correction: If you believe that any personal information we hold about you is inaccurate, incomplete, or out of date, you have the right to request that we correct it.
• Deletion: You may request that we delete your personal information where it is no longer necessary for the purposes for which it was collected, subject to any legal obligations that require us to retain it.
• Objection: You have the right to object to the processing of your personal information for direct marketing purposes. If you opt out of marketing communications, we will honour your request promptly.
• Complaint: If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before processing your request.

8. International Data Transfers

Some of the third-party services we use may store or process data on servers located outside Australia. Where personal information is transferred internationally, we take reasonable steps to ensure that the recipient provides a comparable level of data protection in accordance with the Australian Privacy Principles. By using our website and services, you consent to such transfers where they are necessary for the delivery of our services.

9. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:

Pixel Labs — Chromatix Pty Ltd
Email: [email protected]
Website: pixel-labs.help

We will endeavour to respond to all privacy-related enquiries within fourteen business days.